|
|
The audience changes. The way we shop is changing. Advertising and marketing are changing. The construction industry isn't usually the first that comes to mind when talking about marketing innovation. Many companies in the sector have gone decades without changing their marketing practices: what worked in the past, in some respects, still works today, so they see no reason to change.
Construction companies must comply, follow the course of developments and keep up with digital marketing by taking these three aspects into consideration: Change in the means of Job Function Email List communication. has become enormously sophisticated. From radio to television to the Internet there are huge differences in content and consumption patterns.
Digital media opens the door to interaction and personalization like never before. We are far from the days when the entire population watched the same two channels or listened to the same three stations. Now, each user has their own world. This is an opportunity, like never before, for marketing to reach exactly who it's meant to reach. Changing audiences.
|
|
發表於 2023-12-21 17:46:32