The podcast as part of your digital marketing strategy

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Does it make sense to create a podcast to be part of your digital marketing strategy? Is podcasting a good idea in marketing ? The answer is yes: podcasts are content, pieces of audio that can be downloaded from the Internet and listened to at any time. They can also be enjoyed without downloading them, through an application. There are currently 1 million podcasts and the industry is growing. The foolish thing would be to miss this opportunity.

Why include podcasts in your marketing strategy?
Digital marketing stands out for putting the customer at the center of its strategy. Customers are attracted by making available the content they want to find in the format in which they want to consume it. If the podcast sector is booming , the logical thing is to turn to podcasts as part of the marketing strategy. But what are its specific benefits?

Increase visibility : While social media requires Mexico Mobile Number List undivided attention (however fleeting), podcast listeners can listen to podcasts while they are engaged in other activities. The podcast opens new channels of communication with users who seek to make the most of their time.

Diversify the content strategy: different formats mean greater reach and this means greater conversion and increased turnover. Especially in less exploited niches. According to experts, the podcast covers informative and entertainment spaces that other formats do not reach.
Build loyal followers : As in the case of a blog, the success of a podcast is based mainly on consistency. To retain your audience you must publish episodes regularly. Not necessarily every week, but predictably. The other key is to find the ideal content that will keep your target audience interested.



Improve SEO : Google has already started showing podcasts in its search results, so it will help you improve your organic SEO positioning.
Increase authority in the sector : speaking competently about a topic and doing so in front of a loyal audience is one of the best ways to position yourself as a reference on said topic. Something that can be encouraged through conversation with other experts, appreciation of other points of view and creativity.

Create community : Listeners of a podcast tend to interact with it through ratings and share it frequently.
Producing it involves a very low cost , since to start you only need a PC and a microphone.
podcast marketing
How to integrate the podcast into your digital marketing plan?
As part of your content marketing strategy, your podcast should speak to the target audience you have already identified. From there, production involves: choosing the content of the podcast, acquiring the equipment necessary for production and deciding distribution methods.