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Knowing your target audience is key to craftingthat resonates with them, relates to them, and ultimately convinces them to do business with you. This might feel silly at first but take a moment to picture your ideal customer. Think about What they might look like Their lifestyle Their job Their income The family and friends they might have The devices or platforms they might use and when they’d be on them Where they live What they do for fun The types of content or brands they enjoy.
Considering target market traits like these can help you pinpoint how to correctly craft wedding photo editing service and deliver your brand messaging. For example, if your home services business is targeting middle-aged homeowners, you might focus on a family-friendly brand message since your potential customers likely prioritize family time. Next, you could decide to include OTT advertising like Hulu Ads as a key marketing channel in your brand messaging framework, since your audience is likely streaming home renovation shows.
Analyze your competitors’ brand messaging I’m not suggesting this brand messaging framework step so that you can duplicate or tease your competitors’ messaging in your own content. In fact, two-thirds of consumers think it’s annoying when brands make fun of their competitors. So, you don’t want to do competitor analysis just to create a defensive brand messaging framework. messaging of your competitors to get a feel for what you may or may not prefer in your own content.
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發表於 2023-12-14 17:47:32