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Errors when designing information architecture Before you start working on it, think carefully about what to do to avoid creating confusingly similar subpages with the same meta tags. Carefully analyze the division of categories on the page and the interrelationships between them . ARE YOU LOOKING FOR AN SEO AGENCY? Leave your contact details and order a free SEO consultation with our advisor. Company email Phone number I accept the privacy policy and consent to the processing of personal data by OBTK in order to present the offer. Send No canonical tags The problem may be either the complete lack of tags or their incorrect implementation.
A canonical tag is a piece of HTML code on a web page that is intended to point to the URL that is the original of that page. Thanks to canonical tags, it is possible to redirect Google robots to a page that is superior to Email Data us and that is to be positioned for a specific phrase. How to detect cannibalization? If you run a business and want to increase conversions, you must check whether the problem of cannibalization occurs on your website. How to detect cannibalization? Your task is to check whether there are any irregularities. It's mainly about unexpected and frequent changes in position in Google for a given query.
Here are some tools you can use: Ahrefs – to do this, select the “Organic keywords” option, then export the displayed list of phrases to Excel and look for those that are repeated; Senuto – this tool has a dedicated report, which can be found in the “Cannibalization” tab; Google Search Console – select the "Performance" option, select a keyword and go to the "Pages" tab. Screaming Frog – use it to find duplicate meta title tags. The chart below does a great job of explaining how to spot cannibalization.
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發表於 2024-2-20 15:31:20