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David Pérez, CEO of Tourism of Tenerife, makes a broad review of the actions of recent months to delve deeper into the excellence of the destination. Sustainability and digitalization are the two strategic axes with which Turismo de Tenerife works, an organization dependent on the island's Cabildo, and of which David Pérez is CEO. Pérez points out that Tenerife's commitment to sustainability and digitalization is "decided" as the way to improve the destination's competitiveness, because it is something that European travelers increasingly take into account, and not only environmental sustainability, "but also the social and economic one. The “data government” In this regard, Pérez points out the milestones of developing the first tourism artificial intelligence plan and the tourism cybersecurity plan to advance towards the "data government", which they want to share with the sector to improve competitiveness.
He points out that Tenerife is the first destination that has renewed the smart tourist destination certificate. Optimism for the summer campaign Regarding the sector's development forecasts in the coming months, Pérez is "very optimistic" because the anticipation of reserves is recovering, although without reaching pre-pandemic levels. Likewise, he highlights the 20% increase in average tourist WhatsApp Number List spending and the diversification of the market. In this regard, it highlights the great national campaign that has begun these days, as well as the world tour that last week visited several North American cities. Likewise, it continues to delve deeper into the Central European market and the United Kingdom. Filming on Teide Regarding film shoots in the Teide Natural Park, Pérez points out that these actions are carried out with "very scrupulous" control in which all aspects and details are agreed upon. Thus, it indicates that it is not allowed to work in the entire park, but in certain places and there is already a commitment from the production companies to respect the environment in order to renew the permits. Consider that these shoots contribute to economic diversification and the indirect promotion of the destination.
The Guanche project studies earthquakes between Gran Canaria and Tenerife Seismic swarm between Tenerife and Gran Canaria | Photo: IGN Seismic swarm between Tenerife and Gran Canaria | Photo: IGN Itahiza Domínguez, a seismologist at the National Geographic Institute in the Canary Islands, points out that all signs point to a tectonic, not volcanic, origin. The National Geographic Institute in the Canary Islands has launched the Guanche project, with which they want to study the high seismic activity that occurs between Gran Canaria and Tenerife and that causes some four hundred movements each year, according to seismologist Itahiza Domínguez. Domínguez points out that it is unknown why this seismicity occurs and the danger it may have: "In principle it does not seem to be of volcanic origin, but rather it will probably be tectonic." Underwater sensors To find out, detectors are being placed, currently nine, reaching fourteen on the island of Gran Canaria, which will be added to those already existing on the island of Tenerife. During the development of the project, around two years, underwater sensors will also be installed, which will allow us to know the structure of that region, like the scans that are done in medicine: "We believe that there is not a great risk, but we have to prove it.
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