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At present the addition of mediumtoheavy entertainment products such as Genshin Impact and Bookstore is for user retention and business diversion User retention is selfevident These mediumtoheavy entertainment products are more immersive and have stronger timekilling capabilities which can increase the users stay from minutes to hours Business diversion is also easy to understand As long as users stay in the APP the possibility of users spending money in Meituan will increase and it will be easier to form a closed loop of transactions thereby feeding back Meituans local life business such as instore and takeout
services It can be seen that at this critical time when Brazil WhatsApp Number Data traffic is tight and foreign enemies are around Meituan is desperately looking for the next growth point and the panentertainment business is the next chapter of traffic ticket that Wang Xing is optimistic about What are you planning Retaining users is only the first step Wang Xings ambition behind the layout of the panentertainment field is very large The author believes that there are at least the following four reasons for Meituans crossborder panentertainment First Meituans stock price has fallen significantly this year and it is eager to restore capital confidence According to
Meituans first quarter financial report although Meituan finally turned a profit in the first quarter the pressure on profitability still cannot be underestimated Moreover in this financial report Meituan did not describe too much new business sectors such as short video live broadcast and finance these businesses probably because these businesses have not yet improved and cannot Bring positive profits Nowadays the outside worlds valuation of technology companies is changing and more emphasis is placed on revenue capabilities and net profits which is even more unfavorable for Meituan Since the beginning of this year.
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發表於 2024-3-12 17:12:00