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How many of these do we really have a relationship with? Maybe a dozen. In conclusion There is certainly a lot of food for thought on how the social scenario currently is and what it will be like in a few years. This is the point of no return both on a social and economic level and the Covid Rhapsody that began in and not yet finished could only accelerate the journey. This article was written during a training internship. The content has been edited by AND EMILI but is not part of the agency's official production.If your company has a brand manual, why doesn't it have a customer journey? Stefano Folegati Stefano Folegati Jan , PM Most companies have communication guidelines. However, fewer have a library of UX resources . But, just like the brand manual, they are essential references for every project that impacts the customer. Consistency first of all or not? A company should always speak to the customer in a coherent way it should ensure that all its external communications are unequivocal , functional to the business objectives and up to expectations.
This is why brand manuals exist , which prescribe the correct use photo editing servies of graphic elements as well as tone of voice and vocabulary in communicating with the customer. If this seems obvious to you, I invite you to reflect on some cases that I have observed A company has two apps in the works at the same time , the purpose of which is largely overlapping; the projects were commissioned by two different bodies, without one being aware of the other's work. A new website replicates some of the functionality of an existing project from the same company , and is aimed at the same audience. Only the manager who commissioned it changes. The result is that the customer will find himself faced with two different sites that tell him more or less the same things.
Two of the company's projects enter into direct competition two applications for the management of registered products by the customer both require installation and registration, without it being clear which is the "right" one. In these cases what was missing? A shared company-wide perspective on when the user comes into contact with the company. It is as if the company presented itself to the user as a multi-headed monster, each one calling loudly to attract attention. If the company presents the user with different and contradictory paths, coherence is lost Companies cannot afford this waste.
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發表於 2023-11-19 12:01:33