|
|
Another way is to improve the experience the customer has with a website or an application, so that we remove any barriers they might encounter in completing the purchase or contracting process. Customer Experience (CX) analyzes also lead to increased profitability, as price elasticity increases by stimulating the demand for products on the respective website or application.
The data held by a company can also be exploited to improve the products or services offered by it, for supply chain management and even in the HR area, to motivate or evaluate the activity Job Function Email List of employees. External – when a data set (in the form of a product or service) of a company is sold to an external partner, thus: in the form of Retail Media*, through which an online store can promote the products or services of an external partner, on its own websites.
By creating Machine Learning or Artificial Intelligence algorithms with the aim of providing information to partners to improve their own algorithms. testing some information resulting from the analysis of internal data to external partners, for example the implementation of A/B tests to see how customers react to various messages. the preparation of specialized courses: for example, if the company that owns the data is specialized in a certain niche.
|
|
發表於 2023-12-10 13:22:44