What your market commands requires

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The above causes marketing based on big data to be used by 78 percent of the industry players, thanks to which, during this year the investment in Big Data services will exceed 122,595 million dollars, which It will translate into 4.4 million jobs around the world related to the tool and its use, according to a study developed by OBS. The future that is present The panorama drawn by the aforementioned figures speaks.

Big Data not as the future of marketing but as the present of an industry that moves by, for and from consumer information. However, in practice, the reality is that there is still a long way to go, so the Digital Marketing Service coming years in the marketing sector will be characterized by actions that attempt to correctly use all the available data in favor of the quality of each strategy. branded.



Today we produce about 2.5 trillion bytes of data, and 90 percent of the data produced by man has been produced in the last two years. We must have the ability to analyze the data we have to reach the consumer not only at any time and anywhere, but when they really look for or need the information. The data arrives so fast that it is decatholicized in moments. That leads us to have to react immediately.