There are a few things you need to pay attention

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And now let's find out: what is the difference between macro, micro and nano influencers? In principle, nano-influencers are those with 1,000-10,000 followers. They have the highest engagement rate, and their opinions are considered the most reliable. Unfortunately, their reach is quite limited. But the costs are also reduced in the case of collaboration with such influencers - and there is the possibility to work in the barter system as well. Micro-influencers are those who have between 10,000 and 100,000 followers. They are influencers with a large or very large reach, who can bring you very good exposure and visibility - and at the same time have a high interaction rate. This is the sweet spot Macro-influencers are those who have over 100,000 followers.



  Usually it is about stars, celebrities, famous people. They can guarantee you the greatest exposure, but the major disadvantage is the fact that only a small part of those followers actually interact with that account, and the level of trust in recommendations is much lower. In addition, the costs are extremely high, and it is possible that it will not pay off (only if you are a very big brand - Nike, Coca-Cola, etc.). How do you make sure their fans are real? About influencer fraud According to a study by Influencer Marketing Hub , 64% of marketers Phone Number Data say that one of the biggest problems in collaborating with influencers is the authenticity of their followers. There were numerous scandals after which it was discovered that big influencers had bought a large part of their followers. Thus, brands paid for exposure to bots and fake accounts. Here are some tools that do an audit of Instagram accounts, to find out how many of those followers are real, who is the target audience of the influencers and not only that.





IG Audit (completely free for an unlimited number of accounts) – Here you can find out the percentage of real followers of an account and an average of the comments / likes on the profile. Hype Auditor (checking a single account is free, but then you have to buy credits to check more accounts) – This tool tells you what percentage of followers is real, but also offers you an audit of the account (demographic data, type of audience, etc.) .). Upfluence Software – A Chrome extension that allows you to identify where the fans of an account come from, how many of them are real, but also a basic estimate of the costs that collaboration with that influencer could entail.  to when analyzing an influencer's account (here we are strictly referring to Instagram, but the list of criteria can be extrapolated for the rest of the social networks as well): The number of followers - Through the tools mentioned above, you can see how many of them are real.