For example, marketing performance,

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Rket. But what is the important thing to know about the consumer? The first thing is, obviously, to divide the market according to the segment or characteristics of your brand. Market segmentation consists of separating into groups the portions of the audience that meet certain criteria and behaviors. Likewise, clearly understanding their needs allows you to adapt the offer of your products, services or channels and also design effective communication processes to disseminate and position the products and the brand in the minds of consumers

. Furthermore, when we talk about segmentation and identification Chinese Australia Phone Number List of needs in marketing, consumers fall into one of groups: Target audiences It brings together consumers through general characteristics regarding their purchasing habits or their needs for a product, service or brand. It groups them taking into account demographic criteria such as age, sex, socioeconomic level, among others. Ideal client Also called in marketing the Ideal Customer Profile (ICP) , it is focused on the information provided by the target audience adapted to the sales processes. For example, marketing performance, commercial structure or capacity, market maturity, among others.





Buyer Persona It is the result of statistical studies and the behavior of consumers that the company already has and have been satisfied and loyal. Through this semi-fictional character it is possible to make plans, approaches and guide services and products according to specific characteristics of the client. Example of buyer persona: Andrés, Human Resources analyst, years old, married, born in Mexico, interested in sports and animals, has the goal of becoming the director of his sector, etc. ADVERTISEMENT Positioning Positioning within marketing consists of all strategies and actions, whether through traditional or digital methods, to disseminate products and services or the brand to a segment or to the general public. This positioning can occur using one or several aspects within the P's of marketing: price , place , product or promotion . Branding It is the process of making an