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How do I find a good name and what should I pay attention to? 1. Short and memorable Your company name should be as short as possible. Google, Yahoo or Facebook have two syllables, some other company names usually have three. To me, memorable means that when you speak it, you should know how to write it. your company name into Google afterwards and then it should be easy to understand. If you don't plan on expanding to the US right away, think about typical German users and avoid English names or names that you don't immediately know how to pronounce.

Keyword domain? Yes but… Anyone who sells air mattresses India Car Owner Phone Number List has a good chance with the domain Luftmatratzen.de. Keyword domains still have a small ranking advantage on Google, but it is constantly decreasing. Many entrepreneurs (and SEOs) believe that the keyword should definitely appear in the domain name. But that is definitely not the case. As soon as it is no longer a “pure” keyword domain (e.g.: Luftmatratzen-kaufen.xyz), the advantage of the keyword has almost completely disappeared. Since the click rate plays a crucial role today, you have to weigh it up: Many users today are reluctant to click on XY-kaufen.de because they suspect it to be a low-quality site. A poor click-through rate can lead to poor rankings. The domain name can play a crucial role in this.



So if you choose an Therefore: always use a keyword domain, but avoid “sounding” like a cheap affiliate or shop site. “SEO-guenstig.XY” is a name that I wouldn’t necessarily use. In addition, branding works very poorly here. In the past, an argument for keywords in the name was that when linking, the keyword was automatically linked in the link text. This advantage is negligible today. I don't think that Google still uses link texts for ranking today, at least not like it did back then. Domain? In my opinion a must-have! It's even worse if you use the keyword domain but not a .de domain. Some then use the .com, .net, .info, .biz or .org version in order to have a cheap keyword domain.